Industry Leader to Design, Produce and Distribute Dickies' Medical
Apparel & Medical Footwear
March 18, 2010 05:37 PM EDT
FORT WORTH, Texas -- Dickies, the innovative work wear and lifestyle apparel brand, announced
today a new licensing agreement with Strategic Partners Inc., the
recognized leader in medical apparel and medical footwear, for the
design, production and distribution of medical channel products.
Dickies' extensive portfolio of licensees continues to deliver work wear
and work-inspired lines including bags, footwear, belts, socks,
headwear, sunglasses, kidswear, men's tops and junior girls apparel in
addition to medical wear.
"Our licensing partnerships continue to evolve so the Dickies brand
remains synonymous with high quality products, unique design and
innovative marketing," said Michael Penn, Vice President of Licensing
for Dickies. "Strategic Partners is the premiere medical uniform
company, with a proven track record of product design, quality,
marketing and service."
"Dickies is a powerful brand with a loyal following among medical
consumers. We are honored to represent the Dickies brand in the medical
uniform market," said Michael Singer, Chief Executive Officer of
Strategic Partners, Inc.
Design and production of the Dickies' medical apparel and footwear will
begin immediately with marketing and distribution expected to begin in
the latter part of 2010.
About Dickies
Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie
Manufacturing Company has grown from a manufacturer of bib overalls into
a global brand powerhouse, with DICKIES work pants, shirts, denim,
outerwear, school uniforms, outdoor gear, and an extensive licensing
program offering sturdy head-to-toe clothing options for hardworking men
and women of all ages, professions, regions and interests. In addition
to Dickies the Williamson-Dickie brand portfolio includes Workrite,
Kodiak and Terra. It operates through affiliates in Canada, Mexico,
China, Europe and the US as well as exclusive distributors throughout
the world.
About Strategic Partners
Strategic Partners, Inc. is a recognized national leader in the design and manufacturing of
medical, school, and footwear uniform categories. It distributes medical
apparel under the labels of Cherokee, Baby Phat, Sketchers and Disney,
among others. The company supports nurses and other healthcare
professionals through a national awards program, scholarships for
students enrolled in nursing schools, an inspirational film for nurses
"A Nurse I Am" (www.anurseiam.com), and Scrubs Magazine (scrubsmag.com), the first lifestyle magazine and
website for nurses. The corporation's home office is in Chatsworth,
California, with a state-of-the-art distribution center in Dallas, Texas.
|
